We’re sharing an important update regarding upcoming changes to eBay UK’s adult product policies, which will affect the Sex Toy category on eBay and, as a result, impact what we’re able to offer through our Sexy Emporium eBay store.
eBay has confirmed that from 12th January 2026, updates to its Sex Toy policy will come into effect. Under this updated policy, certain adult products classed as “realistic” will no longer be permitted to be listed on eBay UK. This includes a range of items designed to closely resemble human anatomy, particularly those in natural or human skin tones.
What is changing on eBay
Based on the information provided by eBay to date, sellers will be required to remove listings that fall within the newly restricted definitions. This affects multiple product types commonly sold within the adult category, even where those products are sold legally, responsibly, and in line with UK regulations.
eBay has given sellers a limited window to review and update their listings ahead of enforcement. Once the policy comes into force, affected items must be removed from the eBay platform and may not be eligible for relisting in the future.
What this means for customers
If you’ve been considering purchasing a realistic dildo, vibrator, strap-on, or similar product from our eBay store, we recommend placing your order before 12th January. After this date, many of these items will no longer be available on eBay due to the updated policy.
Please note that once these products are removed from eBay, they may not return to the platform, even if demand remains high.
Our website is not affected
To be completely clear, this policy change only applies to eBay. Our independent website is not affected by these restrictions, and our full product range remains available directly through our site, including items that may no longer be listed on eBay.
Shopping directly with us allows us to continue offering the widest possible selection of adult products, with the same fast dispatch, discreet packaging, and customer support you expect from Sexy Emporium.
Where to shop & next steps
➤ Shop our full range directly on our website
➤ Purchase affected items on eBay before 12th January where available
➤ Keep an eye on this page for updates as the situation develops
This is a developing situation, and we are continuing to review all information provided by eBay as it becomes available. We will update our customers if there are any further clarifications or changes.
Thank you for your continued support and understanding.
Kind regards,
Sexy Emporium
eBay UK #1 Sex Toy Seller – 10 Years Running
